I just fell into it and it became routine and it’s something I guess I’m good at,” he says. After some practice, he found a formula that worked for him and his audience. Paul still didn’t know much about video production at that point, but that didn’t stop him from jumping head-first into creating ASMR videos. Paul was inspired to start making ASMR videos, “I was like: Okay, I’ll give it a try.” This decision led Ephemeral Rift to what it is today. The landscape for this type of content was wide open. With so little content on ASMR available, Paul found a niche that interested him and was virtually unexplored on YouTube. “I found out that there was a small number of people doing ASMR videos back in 2012,” Paul says. Paul was intrigued by the potential for creative experimentation. The concept of ASMR was new and, even today, it’s still a scientific mystery. He just didn’t know there was a name for the sensation. He realized he’d been experiencing the ASMR “tingles” his whole life. They asked about my video, asked if they could use it for a particular project and they mentioned ASMR.” Curious about what ASMR is, Paul researched the term. “I had created a certain video,” he recalls, “Someone saw it that was familiar with ASMR. Paul hadn’t heard of ASMR until he was approached by a viewer. Finding his niche in ASMR Image courtesy: Ephemeral Rift It became a great creative outlet for Paul, and he continued to post videos for six months until he came across ASMR. He found he enjoyed posting videos to YouTube and stuck with it. “I thought it was just a dumping ground for all kinds of crazy videos and random stuff,” Paul says. He simply wanted to create videos as a way to express himself creatively. He didn’t make a business plan, post a schedule or design a brand. Paul didn’t see YouTube as a career path for him either. He decided to give YouTube a try: “I just opened a channel in 2011.” Eventually, he found his niche.Īt the time, the concept of making YouTube a full-time career was unheard of. And drawing … but that was never my thing.” “I tried to teach myself how to play guitar … but music was never my thing. He tried several creative outlets over the years, all seemingly promising at the time, but ultimately came up short. Eventually, he decided that he needed to find balance, so he began exploring his options. There were no opportunities for him to explore this creative side. “I had a desire to do something creative throughout my life, I just never knew what, you know?” he tells us. Before Paul started Ephemeral Rift, he found himself in one of those desk jobs. While desk jobs can be great for some, they can often leave creative itches unscratched. We also discuss his philosophy on YouTube’s algorithm and why he chooses not to engage with YouTube’s numbers game. We had the opportunity to speak with Paul about his creative process, how he comes up with new ideas for Ephemeral Rift and what sets his channel apart from other ASMRists.
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